What small business marketing plans has your company had success with? The Internet has new methods of getting small businesses involved with the marketplace. Some you may have heard of and considered, while others may present some new concepts for you to think on. Most are gaining popularity daily and most are free services. Getting your small business more involved can only be a plus, more involved with services like blogging. Blogging requires time, but the end result can mean that your website will rank higher in the search engines. Use keywords that are the most relevant and you will gain free access to Google AdWords which is not normally a free service.
Among tools like blogging and Google AdWords are social networking sites like Twitter and FaceBook which are great for small business marketing. These sites allow you to promote your business at no monetary cost, but you will need to put time into making them effective. On these sites, you will know what your clients are feeling, if they have a problem they need solved, or just general information. You can give advice, let customers know about special events or sales, and connect to a variety of people. One other useful small business strategy is email. One general email can be written and sent out to each customer you have a web address for and you can keep them informed on all the latest news.
Making Sure Your Email List Doesn’t Get Stale
Email marketing has been found to have such a significant ROI that most businesses, regardless of their size, are either currently capturing emails on their website or landing page, or plan to do so soon. According to the Direct Marketing Association (DMA), the expected ROI on email marketing in 2009 is $43.65. Email marketing’s ROI in 2008 (also per the DMA), was over $45 for every dollar spent.
So there’s little question that email marketing can be an extremely effective strategy. But once you’ve implement an email capture system on your website or landing page, how do you ensure that your list subscribers stay on the list, and open your emails?
Create Value in Every Email
Every email that you send to a subscriber should have some kind of value to them. That value can be found in an informative article that your subscribers would find interesting, links to new articles on your blog or website, a coupon, or news of upcoming sales and specials.
Another way is to increase the value of your mailing list is to include, if appropriate, occasional free gifts. These don’t have to be tangible products. Even something as simple as a 5-10 page report on a topic of interest to your subscribers. For example, an online store that sells wedding favors might compile a 5 page report entitled “10 Things You Should Know Before Choosing Your Wedding Favors”.
Send the Right Number of Emails
You want to find the right balance between staying regularly connected with your customers, and overwhelming them with too many emails. For many businesses, sending a monthly newsletter-style email with information about upcoming events, and including a subscriber-only coupon, is enough to keep their business in the mind of their subscribers. For other businesses, such as those that are seasonal in nature, an appropriate schedule may be once a quarter in the off-season, but then every week leading up to and during their busy time.
The analytic information provided by your email marketing provider can help you to determine the best schedule for your subscribers.
Marketing is one of the most important things a business can do in order to increase sales of products and services. There are, however, a number of different options when it comes to promoting a business, especially online. The Internet has given many business owners the opportunity to reach potential customers through many different ways.
Each method has its own benefits, but video marketing is quickly becoming one of the best ways to effectively promote an online business. Because a video can do much more than provide text about a product, many people feel as though this type of marketing is a bit more personal, allowing the ability to draw more traffic to the advertised website.
Video marketing can also be a way to get more mileage out of commercials created for local or national television campaigns. You can also use condensed, or “sound-bite”, versions of webinars or web-training to help drive traffic to your site.
There are a few things that can be done in order to increase the amount of traffic generated from video marketing. Updating the video often is a good idea as this will help to provide new information, which will keep visitors coming back to the website. The video can also be uploaded to a number of different sites, such as Facebook, YouTube, and other social media sites in order to reach more potential customers.
By making the video short, personal, and full of information about the product or service you are selling, more sales can easily be generated, allowing for higher profits.
The Internet has brought about many different methods that can be used to effectively promote an online business. From the use of proper keywords, informative content, and video marketing, there are several ways that a business can easily draw more traffic to their site.
However, there are some tips that should be followed in order to maximize the efforts of promoting the website. Creating a video is, currently, among the best ways to market the products and services being offered on any website. Each video description should, however, include the proper keywords to maximize exposure through the search engines. Creating the video around the tagged keywords can be an excellent way to have a higher rate of traffic drawn to the site.
Any video that is being used for video marketing should include a few basic elements. Aside from being short, it should be very informative to those who may be interested in the products or services. The video should come from a personal perspective and attempt to reach the customer’s emotions through factual content.
It is essential to show that the business fully understands what the consumer is looking for in the particular product and demonstrate how the product or service is going to help. When a few simple elements are included within a video, it can effectively promote the business to the fullest extent.
When you are trying to develop a way for your website to stand above the rest in a particular niche, you can use creative services that will surpass the competition. Since many of these methods are cutting edge and new to the marketing world, seeking out the help of a professional marketing company can help you grab the attention of consumers.
Through innovative web and graphic design, you can grab the attention of your visitors as soon as they view your website, which can lead to them delving further into the content found there, and becoming customers. With only a short amount of time to capture a consumer’s attention, it is important to take every necessary step to remain visible and memorable.
With strong logo design and good branding, you can become one of those companies that remain in the minds of consumers. With a memorable logo, motto, or brand image, you can create a fan base that sets you far and above the competition. Other innovative creative services can also help your website stand out. With the help of a good marketing company, you can create a successful business website that is memorable and creative.