Making Sure Your Email List Doesn’t Get Stale
Email marketing has been found to have such a significant ROI that most businesses, regardless of their size, are either currently capturing emails on their website or landing page, or plan to do so soon. According to the Direct Marketing Association (DMA), the expected ROI on email marketing in 2009 is $43.65. Email marketing’s ROI in 2008 (also per the DMA), was over $45 for every dollar spent.
So there’s little question that email marketing can be an extremely effective strategy. But once you’ve implement an email capture system on your website or landing page, how do you ensure that your list subscribers stay on the list, and open your emails?
Create Value in Every Email
Every email that you send to a subscriber should have some kind of value to them. That value can be found in an informative article that your subscribers would find interesting, links to new articles on your blog or website, a coupon, or news of upcoming sales and specials.
Another way is to increase the value of your mailing list is to include, if appropriate, occasional free gifts. These don’t have to be tangible products. Even something as simple as a 5-10 page report on a topic of interest to your subscribers. For example, an online store that sells wedding favors might compile a 5 page report entitled “10 Things You Should Know Before Choosing Your Wedding Favors”.
Send the Right Number of Emails
You want to find the right balance between staying regularly connected with your customers, and overwhelming them with too many emails. For many businesses, sending a monthly newsletter-style email with information about upcoming events, and including a subscriber-only coupon, is enough to keep their business in the mind of their subscribers. For other businesses, such as those that are seasonal in nature, an appropriate schedule may be once a quarter in the off-season, but then every week leading up to and during their busy time.
The analytic information provided by your email marketing provider can help you to determine the best schedule for your subscribers.
Whether you are a pure online business, or your business has both on- and off-line components, by learning more about your online customers, you can improve your online sales by better focusing your marketing efforts on their needs.
By offering a feedback form on your website, you provide an opportunity for site visitors to share their comments. Often, the feedback form is combined with a contact form on the “Contact Us” or similar page. Consider, though, having a specific feedback form, either specific to your products, or even for your website. The best feedback form has only a few questions with multiple choice responses, if possible. By limiting the answers to those provided, you can better aggregate the information obtained and apply it as appropriate.
A survey takes the online feedback form one step further. Again, it’s best to include multiple choice style questions, or other types of questions where the possible answers have been pre-determined. Try to make them as concise as possible, and make sure you have an incentive for completing the survey, such as a special survey-only coupon, free products, or a information product, such as a 5-10 page report. Another incentive option is to have a contest. All completed surveys have the chance of winning a $50 gift certificate, for example.
Lastly, hang out online where your customers are. Whether that’s in topic-related forums, on popular blogs, or social networking sites like Facebook or MySpace. Take part in the conversations that are occurring about your topic, and you’ll become better acquainted with the needs and desired of your target online customers.
There are many different techniques that can be considered the key components for successful online marketing. However, these techniques mean nothing if they are not implemented correctly.
That is why it is essential for you to seek the help of an experienced marketing company if you are new to the world of online marketing. When a combination of these effective techniques is used, you can create a marketing dream, with a stream of targeted traffic that is hard to stop.
Keyword optimization is the first step that can be taken to improve the search presence of a website. If your site is not properly optimized for the most beneficial keywords for your niche, then visitors will not be able to find your website online. By kicking up your SEO campaign, you can rank better with the search engines and receive the traffic that you have been looking for.
Article marketing and linking, are effective cost free alternatives to paid advertising such as banner and pay per click ads. With article marketing, the keyword optimized articles that are submitted to the directories bring in traffic, and provide you with valuable back links as well.
If you create a professional marketing plan using a wide variety of techniques with a professional marketing company, then your website will be sure to produce the results that you want.
As the economy continues to decline, more and more offline businesses are going under and are being forced to close their doors. It does not have to be this way however, and through Internet marketing you can revive your lifeless business just in the nick of time.
Many Michigan business owners have never considered trying to harness the search power of the Internet in order to drive traffic and sales to their business website. If you are one of them, then you should be considering it now. Literally millions of people use the World Wide Web everyday to search for goods or services that they are in need of, and there are steps that you can take to ensure that you receive a piece of that traffic.
By employing useful Internet marketing methods and techniques with the help of a website marketing service, you can develop an economic plan for your Michigan business that takes it online, and offers visitors across the globe a chance to place an order. Or, you can stick close to home and target only local traffic in an effort to increase sales and production. Whichever method you choose, a good Internet marketing strategy can help you achieve fast and monetarily beneficial results.