Whether your website provides up-to-date information, products, services or a combination of all of these components, you need a reliable database that responds effectively and efficiently to your customers’ searches.
If your website includes e-commerce, you need to be able to easily add inventory, update information about product availability and be able to add pictures and videos as soon as they become available. It’s a big plus if your website’s database is so easy to handle that you can manage these tasks yourself…from your home office, or your patio, or the beach. It’s even better if your online database allows you to outsource the tasks to anywhere in the world.
If your website is content-rich, you need a database that can easily handle all of your fresh information. Articles, press releases, newsletters, product reviews (whether in text or video formats) need to be easy for your visitors to find (and for search engines to index).
If you manage a membership website (or your site has a component that allows social networking groups to interact), you need a database that can manage directories and lists as well as text, audio and video content. If your website offers distance learning or online training, in addition to content databases, your site may also need the capability to handle passwords and secured document storage for tests and assignments.
Custom database development for your website can integrate all of its various components (e-commerce, password protection, list management, inventory tracking, and document storage) to create an effortless user experience that will enhance customer satisfaction and ensure that your site has a bookmarked place on their favorites list.
A well designed database means that your website will be able to deliver the user experience that your customers want. They will be able to easily navigate the site and find exactly what they’re searching for, whether it’s a product review, an informational article or an instructional video. This easy access will translate into more sales, repeat customers and a higher return on investment for your business.
And with the addition of tracking software, you can gather valuable marketing data about your customers’ onsite searches that will help you make better decisions about which products and services to offer. And better customer service will help your site compete successfully in the online marketplace.