Tag: marketing

Getting To Know Your Online Customers

Posted on November 20, 2015 by - Credit Union Internet Marketing

Whether you are a pure online business, or your business has both on- and off-line components, by learning more about your online customers, you can improve your online sales by better focusing your marketing efforts on their needs.

By offering a feedback form on your website, you provide an opportunity for site visitors to share their comments. Often, the feedback form is combined with a contact form on the “Contact Us” or similar page. Consider, though, having a specific feedback form, either specific to your products, or even for your website. The best feedback form has only a few questions with multiple choice responses, if possible. By limiting the answers to those provided, you can better aggregate the information obtained and apply it as appropriate.

A survey takes the online feedback form one step further. Again, it’s best to include multiple choice style questions, or other types of questions where the possible answers have been pre-determined. Try to make them as concise as possible, and make sure you have an incentive for completing the survey, such as a special survey-only coupon, free products, or a information product, such as a 5-10 page report. Another incentive option is to have a contest. All completed surveys have the chance of winning a $50 gift certificate, for example.

Lastly, hang out online where your customers are. Whether that’s in topic-related forums, on popular blogs, or social networking sites like Facebook or MySpace. Take part in the conversations that are occurring about your topic, and you’ll become better acquainted with the needs and desired of your target online customers.

Effective Marketing for Michigan Credit Unions

Posted on August 22, 2015 by - Credit Union Marketing

When it comes to increasing the profits and membership of your credit union, it can be a difficult task to accomplish. With all of the competition of not only local banks and credit unions, but from online banking methods like PayPal as well, it has become increasingly important to develop a strong and effective marketing campaign.

Effective marketing for credit unions in Michigan can be done both offline and online as well. There are a wide variety of various methods that can be used to draw new customers in, or interest existing clients in new services. Direct mail methods work well for those who wish to market offline. Through a series of letter, flyers, or pamphlets, you can let consumers know about the services you offer, while enticing them with an incentive to contact your credit union.

Online methods are essential if you want to maintain a modern appearance, and compete with the technology of larger operations. When you have a well ranked website and a way to capture visitors contact information, then you will be able to effectively market to a targeted set of leads for many years to come. CU Innovative Marketing is a marketing company that specializes in helping businesses develop the strongest plan of action possible, in order to boost their profits and popularity. They can help develop a comprehensive marketing plan for your Michigan credit union that will make it more successful and productive.

Welcome to the CU Innovative Marketing Blog!

Posted on January 19, 2015 by - Credit Union Website Design

Here at CU Innovative Marketing, we strive to provide our clients with innovative marketing solutions that are creative, captivating and exciting. Our unique marketing philosophy, combined with qualified marketing associates and agency-quality designers, ensures that we can present our clients with fresh new concepts that are relevant to the current marketplace, and that blend with their overall marketing strategy.

Through this blog, marketing and web expert Aaron Howard, along with a cast of like-minded CU Innovative Marketing Staff & guest bloggers will offer free web, creative, and internet marketing advice, including buzz marketing and money making tips.

We’ll cover Internet marketing related topics, such as search engine optimization, social media marketing and link popularity. We’ll also touch on traditional marketing topics, like corporate branding, graphic design, print media, advertising and more. We’ll also talk about our special interest: Credit Union marketing.

You can subscribe through our feeds to be notified when a new post is ready for you to view, and you can add your comments and questions on any of the topics we cover. In addition, feel free to suggest a topic you’d like to see us address.

To learn more about CU Innovative Marketing, visit our website at CUInMarketing.com. While you’re there, you can learn more about our company, read some informative articles about marketing your business, both off- and online.