Author: Aaron Howard

Your Business Needs a Professional Website

Without a professional website for your business, you will soon be buried underneath the mounds of competitors. In order to set yourself apart from this competition, you need to enlist the help of an online marketing company that can help to create a targeted site that drives traffic.

When you have a traffic driving site that is able to retain customer information, you will never again be considered just another choice. Instead, potential customers will consider you the one and only choice, and you will leave your competition in the dust.

Creating a brand name and image on the Internet is important if you ever hope to grow your business online, and take advantage of the massive traffic on the web. It is important to seek the help of professionals though, so that you do not end up wasting money and time that could have been better spent on other projects.

A professional marketing company can take over the reins, and provide you with a finished professional website that works for you and your business.

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Using Internet Marketing to Combat Tough Economic Times

As the economy continues to decline, more and more offline businesses are going under and are being forced to close their doors. It does not have to be this way however, and through Internet marketing you can revive your lifeless business just in the nick of time.

Many Michigan business owners have never considered trying to harness the search power of the Internet in order to drive traffic and sales to their business website. If you are one of them, then you should be considering it now. Literally millions of people use the World Wide Web everyday to search for goods or services that they are in need of, and there are steps that you can take to ensure that you receive a piece of that traffic.

By employing useful Internet marketing methods and techniques with the help of a website marketing service, you can develop an economic plan for your Michigan business that takes it online, and offers visitors across the globe a chance to place an order. Or, you can stick close to home and target only local traffic in an effort to increase sales and production. Whichever method you choose, a good Internet marketing strategy can help you achieve fast and monetarily beneficial results.

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Building a Solid Foundation

Many businesses are unclear about what search engine optimization (or SEO) is. Performing “SEO” on a website won’t magically bring it to the top of the search engine results, or attract a flood of traffic intent on buying your product or service.

Search Engine Optimization is instead the process of optimizing your site to eliminate any barriers to the search engines. Building a solid foundation through proven optimization strategies prepares your website for an online marketing strategy.

So what does this foundation entail? This is a question to which you’ll find no end of answers. Much of the information you’ll come across online is outdated. If you ask your favorite website designer, their information may be just as current. The problem is that the search engines, especially Google, are regularly tweaking the algorithms that they use to evaluate and rank web pages, and only search marketing experts are focused on keeping up-to-date with the latest in this industry.

In fact, Google is currently preparing to roll out an update, code named “Caffeine”. While the primary purpose of this update seems to be to improve their infrastructure to be better equipped to handle the evolving nature of the Internet, and search itself, there are also some changes to the algorithm Google currently uses.

Because of this ever-changing landscape, the best plan for SEO is to cover the basics. Page titles that are unique, descriptive and persuasive. Page descriptions that draw the searcher to click on your listing and visit your website. High quality content that informs and educates. Clean website code, visitor and search engine format sitemaps, updated RSS feeds. Clear navigation structure that both website visitors and the search engines can follow.

Before you invest in marketing your website in an effort to increase your rankings in the search engine results pages, consider having an SEO Audit done. An audit can identify any areas of the site that should be improved, so that you have a solid foundation from which to build your Internet presence.

Welcome to the CU Innovative Marketing Blog!

Here at CU Innovative Marketing, we strive to provide our clients with innovative marketing solutions that are creative, captivating and exciting. Our unique marketing philosophy, combined with qualified marketing associates and agency-quality designers, ensures that we can present our clients with fresh new concepts that are relevant to the current marketplace, and that blend with their overall marketing strategy.

Through this blog, marketing and web expert Aaron Howard, along with a cast of like-minded CU Innovative Marketing Staff & guest bloggers will offer free web, creative, and internet marketing advice, including buzz marketing and money making tips.

We’ll cover Internet marketing related topics, such as search engine optimization, social media marketing and link popularity. We’ll also touch on traditional marketing topics, like corporate branding, graphic design, print media, advertising and more. We’ll also talk about our special interest: Credit Union marketing.

You can subscribe through our feeds to be notified when a new post is ready for you to view, and you can add your comments and questions on any of the topics we cover. In addition, feel free to suggest a topic you’d like to see us address.

To learn more about CU Innovative Marketing, visit our website at While you’re there, you can learn more about our company, read some informative articles about marketing your business, both off- and online.