Growing a business online can be a frustrating and difficult task to undergo. Many local Michigan businesses owners think that it is enough to simply place a website for their business on the Internet, and that traffic and sales will take care of themselves.
If this is your mentality, then your business will only begin to falter more, as your sales and traffic are routed to your competitors whose properly optimized site is ranked above yours in the search engine results pages.
It does not have to be so difficult however, and with the help of a professional internet marketing service provider, you can begin to see results as an effect of proper search engine optimization in a short amount of time. Through careful planning, and expert implementation of several key SEO techniques, an Internet marketing provider can drive your website to the top of the listing.
When your website is able to surpass the competitions’ in the search engine rankings for particular keywords, you will begin to generate all of the sales and traffic instead. It is important to remember that search engine optimization is one of the best things that can be done to help your website develop a presence online.
Many businesses are unclear about what search engine optimization (or SEO) is. Performing “SEO” on a website won’t magically bring it to the top of the search engine results, or attract a flood of traffic intent on buying your product or service.
Search Engine Optimization is instead the process of optimizing your site to eliminate any barriers to the search engines. Building a solid foundation through proven optimization strategies prepares your website for an online marketing strategy.
So what does this foundation entail? This is a question to which you’ll find no end of answers. Much of the information you’ll come across online is outdated. If you ask your favorite website designer, their information may be just as current. The problem is that the search engines, especially Google, are regularly tweaking the algorithms that they use to evaluate and rank web pages, and only search marketing experts are focused on keeping up-to-date with the latest in this industry.
In fact, Google is currently preparing to roll out an update, code named “Caffeine”. While the primary purpose of this update seems to be to improve their infrastructure to be better equipped to handle the evolving nature of the Internet, and search itself, there are also some changes to the algorithm Google currently uses.
Because of this ever-changing landscape, the best plan for SEO is to cover the basics. Page titles that are unique, descriptive and persuasive. Page descriptions that draw the searcher to click on your listing and visit your website. High quality content that informs and educates. Clean website code, visitor and search engine format sitemaps, updated RSS feeds. Clear navigation structure that both website visitors and the search engines can follow.
Before you invest in marketing your website in an effort to increase your rankings in the search engine results pages, consider having an SEO Audit done. An audit can identify any areas of the site that should be improved, so that you have a solid foundation from which to build your Internet presence.