Most business owners understand the importance of having a brand identity. With the help of professional graphic designers, they develop a logo and theme for creatives like brochures, letterhead, business cards, etc.
Unfortunately, often that creative process doesn’t consider how the internet is becoming more and more a part of consumers purchasing habits, and that solid offline branding foundation isn’t carried online.
Here are a few things you can do to ensure that your brand is consistent both on and offline.
1. Are your brand graphics web-friendly?
Make sure that you have color versions of your branding (logo, logo with tagline, etc.) that are sized appropriately for the web. Many social networking sites allow for online avatars: pictures that represent your profile, but they are often only 100 x 100 pixels.
2. Is your brand visible online?
Has your website been updated to reflect any changes made to your offline brand image? Do you have other online properties (blog, MySpace, Twitter, Facebook, etc.) that are used to represent your business online that need to be updated with your brand image?
As an aside, make sure that your online image is not outdated. Consumers are savvy when it comes to identifying a website that hasn’t updated its look in 5 years.
3. Are your advertisements branded?
If you do banner advertising, Adwords image advertising, or any other image style advertising, do those images reflect your current brand image?
By selecting a creative marketing agency that is also in touch with the needs of online advertising, you can ensure that your online and offline brand identity will be in-synch and in touch with your customers.
Posted on February 25, 2016 by Aaron Howard - Credit Union Branding
When it comes to starting or growing a business, there are many factors that need to be considered in order to have great success. One of the first tasks that really should be accomplished is creating a consistent brand for the company that is easy recognizable and memorable.
There are a few steps that any business can take for effective corporate branding. By following these steps, creating a brand identity can be much easier than you may have thought.
Creating a brand will often include several things, from a business name, slogan, logo, and other business graphic design that can be used within marketing materials. In order to successful work on branding a business, it is important to take a look at the core values of the business, including the mission and the vision for the future.
The benefits that the customers will find by using the products and services being offered should be clearly shown through the information provided within the website, as well as within the slogan and corporate logo.
Using the appropriate eye-catching colors, the right slogan, and an effective logo design will capture the attention of the audience.
Make sure that the branding you create (or reinvent for your existing business) is a professional-looking design. While an amateur brand identity may save you costs up front, using a graphic design firm that is well-versed in the coporate identity needs of businesses, you ensure that your company won’t be overlooked by potential customers because of a poor brand image.
Although there are many strategies that a business can take for creating an effective brand, it is especially important to make sure everything matches the values of the business.
Posted on January 23, 2016 by Aaron Howard - Credit Union Branding
The brand that is created when starting up a business can be the most important factor in the overall success. Although there may be a number of different ideas that can go into play during the branding process, creating a brand that is unique to your business can allow for unlimited success. Doing research to see what is already out there can be a big help when trying to come up with an idea, but it is also important to take a look at the core values of the company before settling on any idea.
There are many other tips that can be followed for effective corporate branding. As a business owner, it is important to fully understand the products and services you are offering and this knowledge should be reflected in all that is done with the company. When offering important information about the products, you will be showing the potential customers that you are trustworthy and reputable in the industry.
All of the knowledge you have about your company should be reflected within the overall brand, from the company name, business graphic design, and slogan, as well as the tone of voice that is used within any writing that is done about the company. Be sure to also incorporate an understanding of the potential customer’s emotions as this is the best way to have unlimited business success.