SEO or search engine optimization can best be described as utilizing and optimizing the on and off page content from your website to make your business more attractive to the search engines. The three largest and major search engines are Google, Yahoo and Bing, due to the fact that these engines control most of the search traffic on the internet, it is an important goal to get your website listed there. SEO is most often achieved through some of the following techniques
Keyword Research– The use of relevant keywords within your WebPages and content.
Website Usability-how easy is it to navigate between the pages of your site and shopping cart
HTML and coding-Tags that are contained within the scripting of your website
Directory Submission– Submitting your site to the major directories and search engines
Link Building– exchanging links with other relevant and related websites
Article Marketing– Submitting content to the major article directories across the web, and linking back to your site
Social Marketing– Submitting content about your site to the major social media networks and platforms to create buzz about your business.
Press releases– These are relevant news articles that highlight your company and are distributed throughout the web.
Email or newsletter marketing– This is a powerful way to establish your brand and to keep web visitors coming back to your site.
Establishing a blog– this is an effective way to keep your customers abreast of the latest news. Blogs tend to help with your main sites search engine rankings as well due to the fact that they are updated more frequently than your main website.
Search is a vital part of any internet marketing campaign. Without the indexing of your website within the major search engines such as Google, Yahoo and Bing, you may as well be invisible. There are many ways to obtain inclusion within the search engines, employing methods that are both paid and free. Some of the most common methods can include directory submission, SEO tactics, new content, and social media. The use of paid or sponsored search listings will contribute to being listed with in the search engines as well. When searchers click on your paid ad and visit your site they will help to increase your overall traffic this in turn will get the attention of the search engines.
The experts at CU Innovative Marketing can help you to devise and maintain an SEO plan for your website that gets results. Whether you’re looking to sell a product, capture leads for your services or simply represent your company through a simple one page website, an effective SEO plan can help you reach your online goals more timely.
