Research by the marketing and design sectors demonstrate that the driving force behind market leadership is how people perceive your company logo design. Essentially these studies show us that it is not really the price of goods or the features or attributes of the products and services that are most important, but rather that if your business has a strong, simple and credible company logo design that people will opt for you as their chosen provider.
Brand recognition is the cornerstone of establishing your business presence within the marketplace. Your companies logo will help to further advance this recognition, good logo design is vitally important when you set out to gain an identity in your market, your logo will receive placement in many areas such as letterhead, signs, advertisements and all other promotional media both online and off. CU Innovative Marketing’s talented designers can create a quality custom logo that matches your business.
We know what is essential to the success of a business logo design. Your logo will need to be both professional and memorable; you want people to understand how the design of your logo ties in with the products and services that you offer. It is also very important that your logo design be considered unique, if your design is too closely compared to that of another business in the market your branding efforts will be derailed. There are also some other important things to keep in mind when designing your company logo, attention must be given to several important basic design elements such as color, clarity, form and space. Although these are considered to be basic elements, many of the logos that fail are lacking in one or more of these elements. Another consideration is that your logo be functional across many different media planes. It is also vitally important that the design be scaleable and transferable so that your logo is functional in both print media and web design. Above all remember that an ideal logo will display your company image, grab the prospects attention and make a statement that will be etched into memory. Your logo is the foundation of your business image; CU Innovative Marketing will make sure it is of the highest quality.
