Category: Marketing

Logo Design: Take Action

Are you new to the business world? Or have you been around for a few years, but things seem to be on the slow side? Whichever situation you are in, there are some things you can do to help your business get some much needed attention. People notice colors and eye catching words when they are looking for items they need or desire. Get the attention your business craves with a unique logo design that makes clients take a second look.

If you are beginning a new business, get the wheels turning to come up with a new and different logo that no one has used before. If your business is stale, try updating your logo design. If you are not sure how to get the results you desire, seek help from professionals who make a living promoting other businesses. Whatever logo you choose should be used for all things business related: brochures, business cards, stationary, and your business website. Wear professionalism like a glove because that’s what clients are looking for. If you know your business, they trust you to know what they need. They will come to you with their questions and present you with the opportunity to live out your logo in actions.

Small Business Marketing

What small business marketing plans has your company had success with? The Internet has new methods of getting small businesses involved with the marketplace. Some you may have heard of and considered, while others may present some new concepts for you to think on. Most are gaining popularity daily and most are free services. Getting your small business more involved can only be a plus, more involved with services like blogging. Blogging requires time, but the end result can mean that your website will rank higher in the search engines. Use keywords that are the most relevant and you will gain free access to Google AdWords which is not normally a free service.

Among tools like blogging and Google AdWords are social networking sites like Twitter and FaceBook which are great for small business marketing. These sites allow you to promote your business at no monetary cost, but you will need to put time into making them effective. On these sites, you will know what your clients are feeling, if they have a problem they need solved, or just general information. You can give advice, let customers know about special events or sales, and connect to a variety of people. One other useful small business strategy is email. One general email can be written and sent out to each customer you have a web address for and you can keep them informed on all the latest news.

Keeping Your Email Marketing List Happy

Making Sure Your Email List Doesn’t Get Stale

Email marketing has been found to have such a significant ROI that most businesses, regardless of their size, are either currently capturing emails on their website or landing page, or plan to do so soon. According to the Direct Marketing Association (DMA), the expected ROI on email marketing in 2009 is $43.65. Email marketing’s ROI in 2008 (also per the DMA), was over $45 for every dollar spent.

So there’s little question that email marketing can be an extremely effective strategy. But once you’ve implement an email capture system on your website or landing page, how do you ensure that your list subscribers stay on the list, and open your emails?

Create Value in Every Email

Every email that you send to a subscriber should have some kind of value to them. That value can be found in an informative article that your subscribers would find interesting, links to new articles on your blog or website, a coupon, or news of upcoming sales and specials.

Another way is to increase the value of your mailing list is to include, if appropriate, occasional free gifts. These don’t have to be tangible products. Even something as simple as a 5-10 page report on a topic of interest to your subscribers. For example, an online store that sells wedding favors might compile a 5 page report entitled “10 Things You Should Know Before Choosing Your Wedding Favors”.

Send the Right Number of Emails

You want to find the right balance between staying regularly connected with your customers, and overwhelming them with too many emails. For many businesses, sending a monthly newsletter-style email with information about upcoming events, and including a subscriber-only coupon, is enough to keep their business in the mind of their subscribers. For other businesses, such as those that are seasonal in nature, an appropriate schedule may be once a quarter in the off-season, but then every week leading up to and during their busy time.

The analytic information provided by your email marketing provider can help you to determine the best schedule for your subscribers.

Tips to Using Video Marketing For Effective Website Promotion

The Internet has brought about many different methods that can be used to effectively promote an online business. From the use of proper keywords, informative content, and video marketing, there are several ways that a business can easily draw more traffic to their site.

However, there are some tips that should be followed in order to maximize the efforts of promoting the website. Creating a video is, currently, among the best ways to market the products and services being offered on any website. Each video description should, however, include the proper keywords to maximize exposure through the search engines. Creating the video around the tagged keywords can be an excellent way to have a higher rate of traffic drawn to the site.

Any video that is being used for video marketing should include a few basic elements. Aside from being short, it should be very informative to those who may be interested in the products or services. The video should come from a personal perspective and attempt to reach the customer’s emotions through factual content.

It is essential to show that the business fully understands what the consumer is looking for in the particular product and demonstrate how the product or service is going to help. When a few simple elements are included within a video, it can effectively promote the business to the fullest extent.

Getting To Know Your Online Customers

Whether you are a pure online business, or your business has both on- and off-line components, by learning more about your online customers, you can improve your online sales by better focusing your marketing efforts on their needs.

By offering a feedback form on your website, you provide an opportunity for site visitors to share their comments. Often, the feedback form is combined with a contact form on the “Contact Us” or similar page. Consider, though, having a specific feedback form, either specific to your products, or even for your website. The best feedback form has only a few questions with multiple choice responses, if possible. By limiting the answers to those provided, you can better aggregate the information obtained and apply it as appropriate.

A survey takes the online feedback form one step further. Again, it’s best to include multiple choice style questions, or other types of questions where the possible answers have been pre-determined. Try to make them as concise as possible, and make sure you have an incentive for completing the survey, such as a special survey-only coupon, free products, or a information product, such as a 5-10 page report. Another incentive option is to have a contest. All completed surveys have the chance of winning a $50 gift certificate, for example.

Lastly, hang out online where your customers are. Whether that’s in topic-related forums, on popular blogs, or social networking sites like Facebook or MySpace. Take part in the conversations that are occurring about your topic, and you’ll become better acquainted with the needs and desired of your target online customers.