Category: Internet Marketing

Leveraging Popular YouTube Videos

Video has become a very effective force in the marketing world. People love to watch videos online. Even some television shows are getting ideas from popular YouTube videos.

While your business can benefit from the popularity of online video to help build links back to your website, it can sometimes be difficult to catch the attention of the online public without a large video budget, or some great creative ideas.

By using Youtube Video responses, you can piggy-back on the success of related videos, by posting your video as a comment. Because popular videos often have many comments, video response comments stand out more. You’ll get more views to your video, and you also will gain a linkback from the popular video page.

You can also create video responses between your own videos, by linking them together through the comments.

A video response can be as simple as a video of you making your comments. Or it can be a video article that relates to the topic.

Using the YouTube video response feature is just another way for you to get the most out of the marketing dollars you allocate to online video.

Getting To Know Your Online Customers

Whether you are a pure online business, or your business has both on- and off-line components, by learning more about your online customers, you can improve your online sales by better focusing your marketing efforts on their needs.

By offering a feedback form on your website, you provide an opportunity for site visitors to share their comments. Often, the feedback form is combined with a contact form on the “Contact Us” or similar page. Consider, though, having a specific feedback form, either specific to your products, or even for your website. The best feedback form has only a few questions with multiple choice responses, if possible. By limiting the answers to those provided, you can better aggregate the information obtained and apply it as appropriate.

A survey takes the online feedback form one step further. Again, it’s best to include multiple choice style questions, or other types of questions where the possible answers have been pre-determined. Try to make them as concise as possible, and make sure you have an incentive for completing the survey, such as a special survey-only coupon, free products, or a information product, such as a 5-10 page report. Another incentive option is to have a contest. All completed surveys have the chance of winning a $50 gift certificate, for example.

Lastly, hang out online where your customers are. Whether that’s in topic-related forums, on popular blogs, or social networking sites like Facebook or MySpace. Take part in the conversations that are occurring about your topic, and you’ll become better acquainted with the needs and desired of your target online customers.

Building an Email Marketing List

Email marketing is one of the most cost effective ways to market your business online. Whether or not you actually sell a product or service online, adding this tool to your online marketing strategy is an excellent idea.

Some businesses are particularly concerned about spam, and I’ve come across more than one business owner that was confused about the difference between spam and permission marketing.

With permission marketing, a visitor to your website is offered the opportunity to sign up to your newsletter, or to receive special bonuses, such as a free report, coupons good on their next purchase, etc. in exchange for their email address.

When set up correctly with a service like aweber.com or getresponse.com, subscribers have the option to unsubscribe from your emailings at any time, keeping you in line with the CAN-SPAM legislation.

As long as you are including information of value, such as a regular newsletter or informational articles related to your product or service, about 2-3x more often than you send emails that solicit business, through coupons, notifications of special offers, etc., your subscribers will typically remain on your list.

CU Innovative Marketing has set up email-based mailing lists for several of their clients. To learn more about how you can implement an email mailing list into your online marketing strategy, visit CUInMarketing.com today.

Building an Internet Presence for Your Business

If you are a Michigan business without a website, you are truly doing yourself and your company a disservice. With the millions of people searching the Internet each day, it is in your best interest to create a high quality site that can attract potential customers and capture their contact information.

It is a good idea to seek out help when you are developing a targeted plan for your business website and Internet marketing needs. Marketing service companies can provide you with a step by step outline of exactly what your website needs to be successful online.

Although there is an initial cost, it is far outweighed by the amount of extra sales your targeted website will bring in year after year. The key to having a strong online presence that puts your local competition to shame is to create a high quality website that is capable of driving traffic and increasing sales for your business.

Placing a website or blog on the Internet with basic contact information for your business is not enough anymore. If you want to compete with the other businesses out there, you need a quality website with a user friendly layout that can provide useful information to your visitors. To achieve this, you need to enlist the help of an Internet marketing company.

Successful Online Marketing Involves Many Techniques

There are many different techniques that can be considered the key components for successful online marketing. However, these techniques mean nothing if they are not implemented correctly.

That is why it is essential for you to seek the help of an experienced marketing company if you are new to the world of online marketing. When a combination of these effective techniques is used, you can create a marketing dream, with a stream of targeted traffic that is hard to stop.

Keyword optimization is the first step that can be taken to improve the search presence of a website. If your site is not properly optimized for the most beneficial keywords for your niche, then visitors will not be able to find your website online. By kicking up your SEO campaign, you can rank better with the search engines and receive the traffic that you have been looking for.

Article marketing and linking, are effective cost free alternatives to paid advertising such as banner and pay per click ads. With article marketing, the keyword optimized articles that are submitted to the directories bring in traffic, and provide you with valuable back links as well.

If you create a professional marketing plan using a wide variety of techniques with a professional marketing company, then your website will be sure to produce the results that you want.