Your customers may never meet you in person, but they will get to know your website and develop their opinion of your business based on their experience with it. And they’ll tell their friends about it (for better or worse). So it needs to reflect your branding strategy and attract your target audience. Professional web design can ensure that your business mission and your website are a good match for your target audience.
Once you have the web design concept in place, your website needs substance. Besides looking pretty, what is it supposed to do? Developing your online business model will include designing the interactive components that deliver your products and services, as well as the marketing strategies and systems that drive traffic, convert it into sales and track your customers’ onsite activities.
Custom website applications are designed based on your business model, existing resources and business goals. Most websites need at least a basic content management system to organize and display simple articles. But business websites can reach far beyond that to include sophisticated e-commerce applications, social networking applications and much more. Flexibility is important to allow for new technologies and business growth.
Custom database design and development is important when creating custom online applications. Creating and maintaining customer lists, inventory tracking and document storage are just a few examples that require expert database integration for effective administrative applications as well as efficient customer service.
Your business website can benefit from customized e-commerce solutions no matter whether it sells services, physical goods, digital products or social networking experiences. E-commerce applications from email marketing, to online inventory tracking, to video product demonstrations, to online ordering and payment processing (and more) can be custom designed and implemented to generate new customers, create repeat business and optimize your return on investment.
Content Management Systems (CMS)
Using our content management system for your website is simple, but the result is a sophisticated website or application customized to solve specific business problems efficiently and cost effectively. We have the capabilities to convert any website into our web content management system. Through an intuitive, menu-driven interface, even non-technical users can use our web content management system (WCMS) to easily extend the functionality and features of an existing web site or web application.