What small business marketing plans has your company had success with? The Internet has new methods of getting small businesses involved with the marketplace. Some you may have heard of and considered, while others may present some new concepts for you to think on. Most are gaining popularity daily and most are free services. Getting your small business more involved can only be a plus, more involved with services like blogging. Blogging requires time, but the end result can mean that your website will rank higher in the search engines. Use keywords that are the most relevant and you will gain free access to Google AdWords which is not normally a free service.
Among tools like blogging and Google AdWords are social networking sites like Twitter and FaceBook which are great for small business marketing. These sites allow you to promote your business at no monetary cost, but you will need to put time into making them effective. On these sites, you will know what your clients are feeling, if they have a problem they need solved, or just general information. You can give advice, let customers know about special events or sales, and connect to a variety of people. One other useful small business strategy is email. One general email can be written and sent out to each customer you have a web address for and you can keep them informed on all the latest news.