Promoting your Business with Online Video
By: Aaron Howard
One of the best and quite frankly the easiest ways to promote your business online is with video. Just like the commercials and messages we see on television everyday, online video can be a powerful tool to market your business. There are many outlets on the internet that you can utilize to display and promote your online video. Probably the most popular place is YouTube, the videos on YouTube receive a lot of attention from the major search engines and this means that many times a good video can quickly take your web site into the top ten search engine rankings.
What makes a good video?
A good video for internet distribution should ideally be no more than ten minutes long. You may be surprised to learn that your video does not have to be a Hollywood caliber production either. You can use a simple power point presentation with a voice over and get the attention of your audience. It is very important that you clearly display your web site address at the beginning and at the end of your video. When this is done properly you can drive a significant amount of traffic back to your website. This is what makes internet video such an effective promotional tool. You can also use online videos as a means of creating brand awareness, again much like television does. By incorporating your mission statement or a key benefit of your company you can generate interest. When people find your videos to be interesting they are much more likely to share them across various platforms, this creates a very powerful viral marketing effect.
What should my video content be made up of?
Your video could be as simple as showing your product line, much like an interactive catalog. By taking the images and using simple animation with links back to your site prospects will want to see more. If you have a fashion related product you could do a quick fashion show and set it to music. If you sell a service your video could feature interviews or testimonials from past and present customers. You could also offer a tour of your business, or interview your staff. There are many unique and powerful ways to create online videos that will bring traffic and profits to your business.
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